Customer relationships and loyalty
In services sector, quality may not supply a clear and comparable advantage. Expanding figures of managers described that merchandise discovery and value no longer supplied the cornerstone for a comparable advantage (Buts &Goodstein, 1996, pp.122). A delineation of consumers satisfaction founded as a method, emphasizing the behavioral, analytical and psychometric methods assisting to consumers’ satisfaction. Evaluation of satisfaction is made throughout the service consignment process (Vavra, 1997).
Introducing loyalty schemes to the regular and corporate travelers would facilitate the management to achieve strong customer portfolio. These loyalty cards will provide special privileges to the card holders in saving time, handling of luggage, and managing security measures at the airport.
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