A market approach according to the marketing mix can be developed for the organization. The Products have already been defined and they shall remain the same. The selling of these products in different months of the year is justified and appropriate thus it shall remain the same.
The prices for the product are usually perceived value based since we aim to provide what the customer expects in order to relate with them even better. The place or distribution is definitely within Bahrain since that is our geographic focus as far as our products are concerned. Promotions are apt according to the market and also the products but there can be certain changes for improvement. This assignment aims to propose a marketing plan for Bahrain Commercial Financial Company.
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