Sample Essay

The growth phase of the product the aim of the management is as mentioned earlier to increase the sales of the product and invest in efforts which can increase the market share of the product. This is the stage of the product lifecycle where the business operations for the products pertain to maintaining the product quality while more value is added to the product in the form of additional features, more utilization methods, as well as additional support services.

The pricing of the product is also maintained as form the first stage as the aim of the company is to increase the demand and the sales of the product in the market. The distribution strategy however can be changes in order to incorporate more dynamic and far reaching channels for allowing the product to be made available to the customers instantaneously. The promotion for the product however in this stage is more focused on information dispersal and brand awareness and distinction for increasing the market share of the product.

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Essay: Growth Phase of Product Life-Cycle
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