The marketing strategy used by Campbell was a failure but their product was a breakthrough and there was an untapped market for the product that Campbell could not tap effectively due to lack of an effective marketing strategy. As a result a market follower Lifesource Nutritions Solutions adapted the same product line but marketed it the right way.
They focused on the taste and they had an advantage that the research and development had been conducted and the product was already tested by Campbell. They used a better marketing strategy and they hit the nail right this time. Thus Life source was an instant success in the market and selling the same products with different names to their customers. Thus, nutraceuticals were back in action and this time this company’s marketing strategy was a success unlike Campbell Soup Company’s strategy which lacked in various areas.
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