The brand building options employed by L’Oreal include
-A premium brand with a premium image
– L’Oreal is established as a corporate brands as well as a consumer oriented brand
– L’Oreal has a family of brands example based on profession, active consumer, consumer and luxury product categories like Garner, Body Shop etc.
– L’Oreal employs sub brand strategies pertaining to endorsed brands (L’Oreal Paris, L’Oreal Technique) and house of brands (Maybelline New York, Garner, The Body Shop)
Aside from this the L’Oreal brands are based on high quality, innovation, effective communication often as pioneer brands in new markets, with strong positing
The L’Oreal Group is a massive origination which has presence all over the world and is one of the world’s largest cosmetics and beauty product manufacturer and distributor. The head quarters of the organization are in Paris in France; however the company has operation in all the major countries in the world.
The organization was chosen to represent brands as L’Oreal is in itself a highly respected and well established string corporate brand in the market. It additionally has a large selection of 19 global brands like Loreal Paris, Garnier, Maybelline, SoftSheen Carson, CCB Paris, L’Oreal Professionel, Kerastase, Redken and even The Body Shop which was acquired by the company in 2006. The L’Oreal Group has since inception been managing and launching highly valued and successful premium as well as retail and selective brands under its corporate umbrella.
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