Sample Essay

  • Competition is fierce so prices have to be reduced to gain competitive advantages and costs have to be curbed.
  • Gaining competitive advantages and differentiation is difficult in this country since there are innumerable other competitors.
  • Local competition is a major threat.
  • PEST Analysis (Political factors like legislations by the Chinese government can pose a problem, Economic factors like the increasing competition will drive prices down and so will profits decline but fluctuations in interest rates can also pose a problem, Social factors like the Chinese lifestyle can be a hindrance since they are simple people and this explosive growth in the market might bring up unusual demands that can pose a problem and Technological factors like the industry in China is very competitive so new technologies will be required to gain competitive advantages).

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Essay: Disadvantages of expanding into the Chinese market
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