The technological environment can also effect the consumption of the Body Shop products. This is will have an indirect effect on the sales of the products as the increase and the current and future advancement in technology would allow the company to be better able to source, develop, design and manufacture their products. Moreover the technology can also make way for diverse and dynamic packaging of the products, therefore changing the consumption pattern in the different regions of operation for the Body Shop.
The legal environment can affect the sales for the Body Shop products and the consumption pattern of the consumers, if any laws specific to the use of certain chemicals or agents for packaging is passed which is not compliant with The Body Shop. Aside from this the specific laws pertaining to animal rights and environment protection and sustainability that are being focused on nowadays will in the long run benefit and increase the consumption of the Body Shop products.
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