SABMiller is the second largest company operating in the global beer market. The company is a manufacturer as well as a retailer of brands of beers. The brands offered by the company range from standard brews, to traditional and more premium brews and beers as well. This company has its operations in four continents, the North andSouth America,Africaas well as inEurope. The HQ of the company however is present inLondon. “The company recorded revenues of $15,307 million during the fiscal year ended March 2006, an increase of 18.6% over 2005. The net profit was $1,440 million in fiscal year 2006, a decrease of 5.3% from 2005.” (‘Beer Industry Profile: Global’, 2006)
Inbev is a European Brewer of drinks which leads the operation in the market by the highest volume of production. However it comes I third place for its market share in the global market. The company has almost 200 brands including the famous Skol. “The company recorded revenues of $14,488 million during the fiscal year ended December 2005, an increase of 36% over 2004. The operating profit of the company was $2,732 million during fiscal year 2005, an increase of 67.3% over 2004. The net profit was $1,129 million in fiscal year 2005, an increase of 25.7% over 2004. (‘Beer Industry Profile: Global’, 2006)
The international market has been predicted to depict a growing trend for future periods. “In 2011, the global beer market is forecast to have a volume of 139.6 billion liters, an increase of 12.8% since 2006.The compound annual growth rate of the market volume in the period 2006-2011 is predicted to be 2.4%.” (‘Beer Industry Profile: Global’, 2006)
The international beverage market is led by PepsiCo followed by Coca-Cola Company, Anheuser-Busch and Inbev. OF these only An Anheuser-Busch and Inbev are the companies which make alcoholic products and beverages as well. Again the global beverage market is headed by Europe as the region holding the largest market for the industry.
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