The store image differs for an online retailer and a store based retailer in terms of the products and services that are offered by the retailer. In terms of the online retailer, of a very diverse range of products and service are offered them.
The consumer tends to get confused and seeks online retailers which are more specific to their demand. This means that they patron niche specific retailer as compared to diverse product offering retailers, as they have limited time available to make their purchases and don’t want to go through a complex website.
The store based retailers tend to attract more customers by offering diverse range of products and services. This is because of the fact that it enables the customers to make more diverse purchases from one location only instead of handling the traffic, the increased fuels prices and the complexity of targeting different locations for their diverse purchases.
These are excerpts of essays please place order for custom essay paper, term papers, research papers, thesis, dissertation, book reports and case studies.