“The growth in awareness of environmental issues and the growing desire to prevent climate change could result in more people substituting automobiles for more environmentally friendly forms of transport e.g. walking/cycling/public transport. However, this is unlikely to happen on a large scale or to become a complete substitute for automobiles and therefore is unlikely to have much of an effect on the market. Sales of hybrid (petrol-electric) cars are growing fast as a result of changing environmental attitudes.
However, market players play a major role in this ‘green’ market. Overall the threat of substitutes is weak.” (‘Automobiles Industry Profile: Global’, 2008) Globally the market is highly concentrated with the top four market leaders of the automobile industry, namely General Motors, Ford Motor Company, Daimler AG and Toyota Motor Company. They are responsible for 40 percent of the production and activity taking place in the market, while the other German, Italian, Japanese, Korean, British as well as American automobile companies cater to the rest of the market.
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