The Starbucks Company is a popular brand operating in over 40 countries around the world. The company was initiated in 1971 in Seattle, on the concept of the Italian roadside café’s and bistros which served snacks, small meals along with freshly brewed espresso coffee. The business process of the company is that it buys and roasts high quality coffee beans and sells them as flavored and original brewed beverages.
Now however the company has diversified and also started to offer snacks, meals as ell as branded coffee beans to customers at the retail outlets as well as departmental stores. “Additionally, Starbucks produces and sells bottled Frappuccino® coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The Company’s objective is to establish Starbucks as the most recognized and respected brand in the world.” (Starbucks Official Website)
In 2001 the revenue of the company stood at $2,649 million as compared to $975.4 million in 1997. The diluted Earnings Per Share (EPS) for the company increased from 0.35 in 1997 to 0.46 in 2001. The Return in Equity (ROE) for Starbucks was at 14.4% with 380 million outstanding shares and a market value of $5,639.6 million.
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