The other benefits that are available to the Anheuser-Busch company in terms of using the balanced score card to evaluate their performance is that a complete and comprehensive picture of their operations is assesses on the basis of their performance.
On this note, especially the breakthrough indicators and performance points are highlighted. Aside from this by using this technique the company is also able to align and integrate its corporate programs for IT establishment, reengineering and restructuring of the processes as well as quality assessment and the establishment and performance of customer service programs and initiatives. The other benefit of this technique is that the strategic objectives of the company are divided into tactical and operational targets which in turn contribute to the achievement of the Anheuser-Busch company’s long term mission and objectives.
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