Sample Essay
The following diagram depicts the BCG Matrix where the main brands of the Estee Lauder Company are depicted as stars, cash cows, dogs or question marks. As the diagram shows that the company has a significant number of big brands in the star category the future prospective growth for the company can be very good.
|
BCG Matrix |
|
|
Stars |
Question Marks |
| American Beauty | Good Skin |
| Estee Lauder | Grass Roots |
| Flirt! | Sean John |
| MAC Cosmetics | |
|
Cash Cows |
Dogs |
| Bobbi Brown | Aramis |
| Aveda | Stila |
| Lab Series | |
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Essay: Boston Consulting Group Matrix (BCG)