The threat of substitute products is low in the market as the for bottlers is also high with the nigh level of Can based soft drink consumption in the market. The power of the supplied in the industry for bottlers is also on the high side as the bottlers have to spend significant5expenses on getting raw material for their bottles and containers. The customers of the bottlers are the Carbonated Drinks Brands and the retail outlets to which the bottles are disseminated, and their power on commissions and margins is on the high side as indicated in thecae.
Therefore it can be conclusively mentioned that the industry analysis for the concentrate manufacturing and the bottling industry for carbonated drinks depict that the concentrate manufacturing industry is much more attractive for new entrants and profitability as compared to the bottling industry
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