The opportunities that face the Estee Lauder Companies are depicted include the following:
- The company has extensive room for expansion. Even through the Estee Lauder is a world renown brad, there are markets like Central Asia and Parts of Europe andSouthern Americawhere the company has not yet ventured. As a result the company can easily establish itself in these markets easily based on its current market position and brand name.
- There are multiple well known brands that fall under the canopy of the Estee Lauder companies. These brand names target different types of customers enabling the company to comprehensively cater to a diverse range of customers for their personal care requirements in makeup, perfume, hair care and skin care.
- As a company Estee Lauder is a giant with extensive resources, this enables the company to take on and launch more brand names while buying out brands in the foreign markets
- The Estee Lauder Companies have prestige associated with them along with high level of brand loyalty. This can enable them to expand further into the personal care fashion industry and provide additional products and services to the customers in the field.
- The brand name, reputation and the brand value of the company enables it to charge premium for its products through premium pricing.
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