The paper evaluated the Starbucks Company in terms of its mission statement and its original objectives that were set forewarned by the company.
Through the evaluation as per the article titled ‘Saving Starbucks Soul’ and ‘Importance of Great Customer Experiences’ form the Newsweek as well as the operations of the company, the Starbucks has been evaluated to be successful in terms of achieving most of its objectives and principles. However along the way the company has managed to lose its feel of the ‘local neighborhood café with a convenience which provides authentic and premium quality coffees’. This was the main essence of the original venture and this has gone missing urging the management to re seek its roots in the huge global enterprise.
Through the paper we have been able to establish that the Starbucks Company has had a multiple dimensioned success and failure in terms of its mission statement. The company has been able to become a highly profitable venture, establish itself as a prime coffee provider in the global market, build on its contribution to the communities and the environment and has also been able to deploy and maintain a culturally diverse and viable workforce in its operation. Moreover the company has also established a very large base of satisfied and loyal customers. However due to its success and globalization strategies, the company has not been able to keep its ‘cafe’ characteristic which was the essence of the original venture.
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