The Pathmark loyalty card is a consumer debit card which can act as a loyalty card as well as a functioning card linked to a bank account for the customers.The customers as a result can charge the bills and payments for their shopping at Pathmark through the card to an account, from which the monetary um equivalent to their purchases would be deducted respectively. This enables the Pathmark Company to provide its customers with a loyalty program through which the customers can avail a percentage of discounts on their purchases on the card. It also aids the company document the spending pattern of its customers. A CRM software based analysis as is possible which can inform the company about the prospective spending and purchasing behavior of its customers. The Pathmark loyalty card however is significantly different from the one suggested for Bestbuy.com. As the loyalty card scheme depicted for Best Buy pertain to a credit card.
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