The market coverage will be extensive with distribution channels spanning to branded outlets as well as other selective retail stores which will be allowed to carry the product on their shelves. The logistics, inventory and transportation of the products will be employed in such a way to minimize waste without polluting the environment.The products will be available through The Body Shop retail outlets as well as through specialized Body Shop outlets which will only deal with anti aging products.
On the operations and business process side, new and innovated technology will be used to make the business process more efficient and free from wastage and pollutants. This would pertain to all the functions of the business including packaging and manufacturing.
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