Sample Essay

Price

The pricing strategy which was initially employed was skimming, and even now with the changing consumer needs the company will be charging the customers a premium based price for the products and services offered to them. Discounts however will be provided on a seasonal, holiday/ occasional basis. Additionally discounts will also be offered on newly launched products for promotion. Bundling of the products with other complements will also be employed. The pricing strategy which was initially employed was skimming, and even now with the changing consumer needs the company will be charging the customers a premium based price for the products and services offered to them. Discounts however will be provided on a seasonal, holiday/ occasional basis. Additionally discounts will also be offered on newly launched products for promotion.

Promotion

The promotion of the products will be done through above the line (ATL) as well as below the line (BTL) methodologies by which the target market will be exposed to already existing versions of the product as well as the newly launched products. The ATL strategies can pertain to marketing through mass media like television advertisements, radio and print advertisements etc. The BTL strategies pertain to sponsorships, billboards and hoardings, and brand activation events.

Test studies and sample based promotion can be used in additional to the ATL and BTL methodologies employed for the promotion of the product.

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Essay: Price and Promotion Recommendations for Body Shop
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