The e-tailers should also invest in the establishment of effective and efficient logistic operations and back enThe e-tailers should also invest in the establishment of effective and efficient logistic operations d delivery functions to support their online business. A reliable, trustworthy and safe delivery of the products to the customers speaks of high level of service quality that needs to be ensured by the online retailers in order to be competitive and have the competitive advantage over others.
The operations of the online retailer need to be integrated to encourage the use of technology for the efficient management of transaction information to the post transaction delivery. On a global scale, the retailers also face legal issues with online retailing as their target market can span across borders. Global legal standards and integrated business technology are required to ensure that the legal issues faced by the e-tailors can be curtailed.
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