Sample Essay

In order to study the motivation of the corporations for investing in sponsoring projects pertaining to special events, the data was collected from newspaper articles as well as form peer reviewed journals. This data was qualitatively analyzed specific to the motivations which drive the corporation to project funds at event based sponsorshipsFor the literature review, articles from peer reviewed journals as well as existing study on the topic of corporate sponsorships and event related sponsorships were used. These articles were analyzed for their evidence based supporting of their themes and statements as well as for the motivational resources they provided for the organizations.  The benefits that were earned by the corporations through the sponsorship of events were also targeted in the literature review specific to the articles and sources discussed.

In order to study the benefits available to corporations from investing in sponsoring projects pertaining to special events, the data was collected from newspaper articles as well as form peer reviewed journals. This data was qualitatively analyzed specific to the motivations which drive the corporation to project funds at event based sponsorships.

Aside from this a customer/ market survey based on 10 closed ended questions was also conducted on a sample size of 75 respondents. The questionnaire was the instrument of data gathering used. This survey was based on gauging the effectiveness of the sponsorship programs invested in by the corporations. The data collected was analyzed through statistical data analysis techniques. The results were extrapolated to generalize the results for the broader market.

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Essay: Research on Corporate Sponsorship
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