The objective of the proposed research is to carry out a research based on ethnographic principles that depict what factors and features influence the smokers to take action after coming across the cigarette packet graphs.The ethnographic principles and factors here pertain to the factors like race, ethnicity, traditional backgrounds, and demographics.
The research questions pertaining to the proposed research are as follows:
- Do the smokers care about the graphs?
- Are there any particular graphs that the smokers prefer or like?
- Are the smokers affected by the graphs?
- Do the graphs motivate them to stop smoking?
- What are the ethnographic characteristics (race, demographics) of the smokers who quit smoking due to the graphs?
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