The customer focused evaluation of the Anheuser-Busch company pertains to the satisfaction of the customers and the indicators which depict the performance of the company for its customers. This section provides the management with a performance perspective of how the innovation and the strategies employed by the company are being reacted to by the customers. The customer satisfaction for the products provided by the Anheuser-Busch company is extremely high as the customers are highly satisfied with the products of the company. The customers of the Anheuser-Busch who are loyal to the company make 18-20 purchases for its units of products in a month. This indicates that the customer satisfaction is very high per individual customer and consumer of the products manufactured and marketed by the company. As a result the receivables per day sales for the company are $23. The receivables turnover was at 16.82. The inventory turnover for these sales for the customers however was at 16.10 for the year 2007.
The company also has a high customer retention rate of 59 percent. However the future trends indicate that the customers will be impartial to established brands and will spend more on them than on the traditional beer brands. The innovated beer and beverage based products would be much in demand in the next few years. This will as a result effect the customer satisfaction of the company as well as the customer retention ratios for the company. The company as a result will have to introduce innovative products to target then market with and increase their sales.
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