The experiment conducted by Solomon Asch in 1958 aimed at identifying conformity and the reasons behind it. Through the experiment it was identified that one of the most common reasons for conformity was social pressure and the perception of people in terms of how non conformity would affect them.
The volunteers in the experiment expressed concerned of being ridiculed and made fun off as well as being targeted in a negative manner by their peers for not conforming to the group behavior. The conformity in the experiment by Asch depicted that volunteers had the tendency to favor the majority instead of sticking by what they might believe or think might be right or the correct answer. “To Asch’s surprise, 37 of the 50 subjects conformed to the majority at least once, and 14 of them conformed on more than 6 of the 12 trials. When faced with a unanimous wrong answer by the other group members, the mean subject conformed on 4 of the 12 trials. Asch was disturbed by these results: “The tendency to conformity in our society is so strong that reasonably intelligent and well-meaning young people are willing to call white black. This is a matter of concern. It raises questions about our ways of education and about the values that guide our conduct.” (‘Solomon Asch Experiment’) The other reasons for conformity pertained to the fact that the volunteers conformed as thought that the others in the group were more informed than they were or in other cases they simply wanted to be liked by the group. Aside form this it was also determined that conformity angst the volunteers was also based on the group cohesiveness as well as the size of the group.
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