Sample Essay

Starbucks is a company which is a major player in the hot and cold beverage industry and has strategic advantage globally in its operations for coffee and cocoa based beverages. The Starbucks Company was established on the concept of Italian cafes which provide the customers with a unique ambiance and experience along with good quality coffee. The mission statement of the Starbucks Company reflects that the company strives to become the world’s premium provider and supplier of coffee and coffee products. The whole idea is to take the traditional Italian café culture to the global market. The mission statement for the Starbucks Company depicts the Starbucks seeks to “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” (‘Starbucks Mission Statement’, Official Starbucks Company Website)

The company itself is based in Seattle while it enjoys the unique position of having operations and retail options in 39 countries in the international market. “The company recorded revenues of $7,787 million during the fiscal year ended October 2006, an increase of 22.3% over 2005. The operating profit of the company was $894 million during fiscal year 2006, an increase of 14.5% over 2005. The net profit was $564.3 million in fiscal year 2006, an increase of 14.1% over 2005” (‘Starbucks Corporation SWOT Analysis’, 2007)

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Essay: Starbucks Company
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