When evaluated against the mission statement the company has been able to establish large customer base of satisfied customers. The business also seeks opportunities for profit maximization while the company is also providing a positive feedback to the environment and the communities.
The company is simultaneously also boasts one of the worlds highly diverse workforces. When compared to theory the company is facing quality and customer satisfaction issues depicted having large brand loyalty base and brand equity. The products offered are being diluted in terms of their richness, taste and quality with which the customer satisfaction as well as their experience with Starbucks is suffering. In order to rectify this, the company will have to strictly regulate and standardize its operations across the franchises in the international market. Aside from this the company can also diversify its product line to include healthy beverages for attracting a niche in the coffee and hot beverage market.
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