The strategy that has been chosen to dissolve the different problems of the company, pertain to developing and integrated market place on the internet which is able to route the customers form niche specific categories to the various products and services offered in the category. The unique things about this would be the strategic partnerships that would develop as a result between the affiliating parties as well as the competitors for Amamzon.com.
The implementation strategy would pertain to developing relationships of mutual interest in with the different leading product and service provides in the market. Then the company would have to sign contracts and develop a strategy for routing to the products and the business partners. A web portal would then have to be developed and modified with the consent of the business partners,. Additionally the target market would also need to be informed about the presence of the integrated service. The brand strategy and image of the company Amazon would then be modified according to the changes made in the company.
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