Zara is a high end fashion retailer by Inditex that has its roots in the Spanish fashion industry. The company mostly caters to European tastes but is widely popular due to its innovative collections, up to date trend setting outfits and affordable prices.
This report provides an overview and analysis of the company, its branding, marketing and positioning strategies as well as highlights recommendations that can be used by the company to sustain its position in the market in the long term.
A typical Zara customer as identified by the company is a person who is up to date with the latest developments in the fashion industry and wants fashionable, trendy and unique outfits at affordable prices. The customer can be a man, a woman, a teenager or even a child who is interested in being up-to-date. As Zara has its origins in Spanish fashion and is primarily and European fashion brand, the customers of Zara also are also heavily influenced and moved by European fashion. Aside from this a typical Zara customer can belong to any social strata and demographic segment as Zara caters to a wide range of tastes.
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