The modern world of business is replete with companies that try to sell their product. In the environment of vicious competition for market share and a strong need to emphasize products; various methods are applied by organizations to get ahead. One of the most omnipresent of these methodologies is advertising. Since the burgeoning of media, advertising has been a crucial part of companies looking to get their products or services across to the public.
There is hardly a soul on earth that may not have witnessed some form of commercial advertisement. Decades of this phenomenon however have brought some questions in this regard which strike at the core of the concept and the massive allocation of funds that are made for the pursuit of advertisements. Does advertising really work?
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