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Essay: Advertising through Digital Technology

Sample Essay

Due to the above reasons the successful companies consider it as the first and foremost option for productive spending. It is done through various ways of Digital Advertising such as Television Advertising, Radio Advertising and Online Advertising. It is also done thorough physical advertising ways such as celebrity endorsement, street advertising, in -store advertising by offering various sales promotions and press advertising which is done through magazines, journals and newspapers .During advertising ethical issues should also be considered such as the features introduced in the advertisement should really be there otherwise it might cause serious damages such as lack of customer loyalty, government intervention and etc. Every company has to advertise, whether it practices oligopoly, monopoly or perfect competition.

The imperfect competition will be discussed in this essay by discussing its types which are mainly Oligopolistic and Monopolistic competition. The Kinked-Demand Curve is used to Analyze rigidity of price by Oligopolistic firms and Monopolistic firms because they have the similar advantage of having control over the market .Thus, there are two segments used in this curve joined by a sharp twist .These segments differ in elasticity; first segment is more elastic due to price increases and the second segment is less elastic due to less price increases. These differences occur because of Independent decision making present in these firms.

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