Kudler Fine Foods is the manufacturer of fresh food items such as bakery products which are consumer products. The company has local roots, but is planning to expand internationally by selling Organic Wine in Spain and Portugal. In this task the company will be faced with various issues which include intense competition because of the target market which includes the guests in restaurants and resorts, are a highly vied for group.
The company also faces initial delivery problems to transfer the goods from California to Spain and Portugal. This paper seeks to analyze the strategies including the business plan to be used for attracting lifetime customers and getting a positive and expedient return on investment through this international expansion.
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