Food and wine festivals are significant and important when it comes to tourist attraction since they are an essential experience for a tourist. Food festivals exhibit a country’s culture, heritage, rituals and celebrations which add to the knowledge of the tourist.
These festivals also reflect the changing lifestyles of that place and its communities. These festivals reflect the social status of the people in the area since these festivals serve as a national identity. Taste triggers the sensory stimulation and gives the tourists a unique experience that they enjoy and remember since this stimulation experience brings these tourists back to the country again and again. Natural tourism or eco tourism’s negative impacts can be diminished with the help of such food festivals that attract positive tourism to the country (Food History, 2009). Thus food and food festivals hold great significance and importance for countries especially when it comes to tourist activity that helps generate revenues and also a good name.
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