The global beer market is worth $294.5 billion on average annually. In 2006, the industry depicted aggregated revenue of this amount for the operations that took place in the year 23006. The beer market has many products being traded in however almost all the products relate to the categories of ales, stouts, low alcohol and no alcohol beers as well as specialty and customized brews of beers as well.
The global beer market consists of the European market, the Asian, Australian, African, and the North and South American markets. In short they relate to Europe, Asia Pacific and theAmericas.“The global beer market generated total revenues of $294.5 billion in 2006, this representing a compound annual growth rate (CAGR) of 1.3% for the five-year period spanning 2002-2006. Standard lager sales proved the most lucrative for the global beer market in 2004, generating total sales of $135.6 billion, equivalent to 46.1% of the market’s overall value. (‘Beer Industry Profile: Global’, 2006) and the “The Americas and European markets grew with CAGRs of 1.5% and 1.4% over the same period, to reach respective values of $109.1 billion and $117.9 billion in 2006.” (‘Beer Industry Profile: Global’, 2006)
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