In order to capture the growing beer market in China the Company has developed the strategy to capitalize on the quality and popularity, strength and the image of the company and its beer (Harbin, which is available in China). The Anheuser-Busch Company and its subsidiaries have adopted a commitment to quality as the central strategy for its operations. The pricing strategy being used by Anheuser-Busch is to keep prices low and affordable for its consumers while slightly increasing the price of the beer in relativity and allowing for moderate level increments in price in the future. As a result the beer is much cheaper today than it was 10 years ago.
Other important components of Anheuser- Busch’s business strategy are the advertising and promotional activities for its beer brands and theme park operations. The company uses national, regional and local medium available to market its brands and the Anheuser theme parks. Some of the strategies employed take form of television advertising, radio advertising, promoting through the Internet, print and outdoor advertising and organizing event sponsorships.
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