Sample Essay

The evaluation of the Starbucks Company was specifically conducted as per quality theories put forward by the theory gurus of management. In the past years “Starbucks has established itself as the TQM benchmark for integration and standardization of service not only within its own coffee/cafe industry but across other industries because of its expansion into music and retail products.” (‘Total Quality Management’, 2007)

According to the evaluation of the company has been able to establish itself in the market as a premium coffee maker and provider in the world. As depicted in the customer satisfaction surveys the quality of its products however has not been maintained in terms of its principles due to the global nature of the business, the expanding franchise network of the company and the adoption of automated machine for coffee blending and brewing. The company has also not been successful in maintaining its entrepreneurial nature, no matter what the management does to protect the company against corporation. The Starbucks business has become a global brand and its operations a global enterprise.

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Essay: Current Situation at Starbucks
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