Sample Essay

The following are the external opportunities available to the Anheuser-Busch Company

  • Untapped growth opportunity in the international market
  • Scope for productivity improvement of beer
  • Scope for productivity improvement in packaging
  • Scope for productivity improvement in the theme parks and the entertainment business
  • Better partnership relationships with whole sellers for opportunity in growth in other segments of the industry by promoting better relations.
  • Expanding the beer industry in order to increase beer category and drinking
  • Anheuser has a big opportunity to increase globally; as the international market is four times the size of there exists great growth potential
  • A bigger market will allow Anheuser to experiment with new products and cater to very diverse tastes by appealing to them in different segments
  • Increase per barrel profitability

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Essay: External opportunities for Anheuser-Busch Company
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