The following are the external opportunities available to the Anheuser-Busch Company
- Untapped growth opportunity in the international market
- Scope for productivity improvement of beer
- Scope for productivity improvement in packaging
- Scope for productivity improvement in the theme parks and the entertainment business
- Better partnership relationships with whole sellers for opportunity in growth in other segments of the industry by promoting better relations.
- Expanding the beer industry in order to increase beer category and drinking
- Anheuser has a big opportunity to increase globally; as the international market is four times the size of theU.S.market there exists great growth potential
- A bigger market will allow Anheuser to experiment with new products and cater to very diverse tastes by appealing to them in different segments
- Increase per barrel profitability
These are excerpts of essays please place order for custom essay paper, term papers, research papers, thesis, dissertation, book reports and case studies.