Sample Essay

The following are the internal strengths of the Anheuser-Busch Company

  • The company operates in a socially responsible way while enhancing growth opportunities
  • Anheuser-Busch has a strong expanded network of wholesalers
  • Seven of the top fifteen brands in theUSmarket are property of Anheuser-Busch
  • Anheuser’s Budweiser and Bud Light are the top two brands in the world
  • Enhanced product innovations, new product officering and new tastes are provided by Anheuser like Tilt and BE, with unique ingredients e.g. caffeine and ginseng
  • Established innovations in products and packaging
  • They have extensive resources to take on big projects
  • Anheuser-Busch has 47% of the global market share
  • The company has made significant marketing investments to build Budweiser brand recognition outside theUnited Statesand operates overseas breweries inChinaand theUnited Kingdom
  • The company has a significant equity position inGrupo Modelo,Mexico’s largest brewer and producer of theCoronabrand
  • There are reports of continuing profit growths in its packaging and entertainment operations
  • Packaging operations provide significant efficiencies, cost savings and quality assurance for domestic beer operations
  • Entertainment operations enhance the company’s corporate image by showcasing it’s heritage values and commitment to quality and social responsibility
  • The company’s most important technique is target marketing
  • Anheuser-Busch sponsors events and runs advertising specifically aimed at all sorts of consumers: blacks, whites, and blue-collar workers, computer-buffs, and sports fans.
  • The largest advantage that Anheuser has is its financial status
  • Anheuser’s distribution also gives them more power in the industry

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Essay: Internal strengths of Anheuser-Busch Company
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