The following business report analyzes the company Anheuser Busch to identify the issues that it is facing pertaining to its strategic position as the market leader. For this purpose the report provides a brief overview of the company, its mission and vision. The issues that are faced by the company have been identified. Recommendations and an associated implementation plan has been proposed to enable the Anheuser Busch to counter and resolve the issues that are threatening the leadership position of the country in the market.
An analysis of the company has provided that the company has been facing increasing sales revenue in the local and the international markets however the market targeted by the company is shrinking. The consumer perceptions about alcohol consumption have considerably contributed to the change in the preferences of the customers as alcohol beverages along with the lifestyle choices that they make.
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