As mentioned earlier, the advantage of online journalism pertain to the fact that the online medium is less biased than the traditional medium for journalism, has more information and is more specialized for the niche market of readers.
However the most significant benefit that is reported for online journalism is the real time dissemination of information and the immediacy. The publishers in the online medium have the opportunity and the facility to publish news about news and events as it happens. “Other advantages of online journalism relate to other medium-specific characteristics. The incorporation of multimedia elements makes news websites more informative and entertaining. Hyperlinks, blogs and discussion forums allow web-users a more hands on experience, allowing them to be participants in the news process. The archiving ability of news websites is also a great advantage as it provides an extensive research resource to the public.” (Rayment, 2004)
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