The environmental opportunities available to Amazon take the form of the present of the underdeveloped international markets. The company has the opportunity of selling its products to the international markets and the developing regions of the world in order to increase its target market nd revenue base.Moreover there is lack of growth in the global e-commerce scene making it a plausible opportunity for Amazon.com. The other opportunity pertains to employing third party sellers for merchandizing in the market place. The environmental risks that the form of currency fluctuation and the devaluation of the US dollar in terms of the British pound, and the Canadian dollar.
The environment for Amazon puts implications regarding the development of strategy for the image and the brand of Amazon as it is determined the different changes that take place external to the company. Specifically the currency fluctuations and the devaluation of the dollar can cause performance pressures on the company.
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