The Anheuser-Busch company has been the industry leader in the international market for the brewing industry. The company has its main operations based in theUnited Statesand holds the major shared of the market for beverage based products all over the world. The largest market for beverages exists inEuropeand the Anheuser-Busch company has a strong presence as well as a leadership in the European market even though other strong local players are present in the local European market. The primary focus of the company in terms market is theUnited Stateswhere the company dominates the beer segment of the market.
The mission of the company has been to be leading beer company in the world that is present to satisfy and entertain the global target market while bearing profitable returns for its shareholders.
The claim to fame that Anheuser-Busch has had for its operations and success resulting in the current leadership position that they have in the market pertains to the innovation and the technology that they have employed for the manufacturing, storage and processing of their beverages
The best strategy that can be employed by Anheuser Busch to alleviate the issues that it is facing and work around the threats that have been highlighted above is to diversify its target market from a concentratedUSmarket to a global beverage market. The company can provide its line of signature premium brands of beer as well as non alcoholic drinks and fruit based beverages to cater to the different demands of the international markets in its regions of operations. This will help increase the profitability of the company further while enabling it to sustain its strategic advantage of being the industry leader.
These are excerpts of essays please place order for custom essay paper, term papers, research papers, thesis, dissertation, book reports and case studies.