The highlight and benefit of the balanced score card technique for evaluation of the performance of the Anheuser-Busch business is that it allows the business to take into account the intangible entity and equity of their business as well.
This includes the company and the brand value as well. Essentially the brand and company value add greatly to the operation of the business however no evaluation and assessment technique is available which can define the value of the brand for the company. As a result the companies prefer the balanced score card approach as it tends to highlight and focus on the intangible assets of the company though the growth and learning section of the analysis. (Kaplan & Norton, 2004) This is one of the main reasons as to why it is beneficial for the Anheuser Busch company to make use of the balanced score card technique for the evaluation of its performance across the business in the different markets
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