Sample Essay

The following diagram depicts the BCG Matrix where the main brands of the Estee Lauder Company are depicted as stars, cash cows, dogs or question marks. As the diagram shows that the company has a significant number of big brands in the star category the future prospective growth for the company can be very good.


BCG Matrix


Question Marks

American Beauty Good Skin
Estee Lauder Grass Roots
Flirt! Sean John
MAC Cosmetics  

Cash Cows


Bobbi Brown Aramis
Aveda Stila
Lab Series  

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Essay: Boston Consulting Group Matrix (BCG)
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