The mission statement of the Quartz Company’s operations in the Czech Republic is:
‘To create a position for itself in the mass consumer market offering low prices time pieces to customers with high quality and superior customer service’
The business strategy of the Quartz Company is to expand its operations from Australia into the European Union. This will help the company increase its geographic diversification as well as increase its presence in the international market,. The company will employ the low priming and high quality strategy whereby the mass market for time pieces will be catered to. This is the growing segment for timepieces in the Czech Republic and pioneering in providing them with high quality products will increase volume sales as well as brand position of the company in Europe.
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