In the business and consumer category the business and customers interact over an online portal in public networks through which the business seek to provide information, services as well as sell products to the customers. The most common of such portals is the online shopping option. The category of trading partners pertains to the use of electronic data interchange in order to exchange information as well as to trade products and services amongst businesses.
Marketplaces can take the form of such online options. In the information gathering and processing category, the ecommerce option is used to conduct research and employ it for problem solving and decision making. Moreover it can also be employed in other business functions like customer relationship management and supply chain management. The information dissemination category however pertains to businesses sharing information with consumers with the internet of marketing and advertising their products and services to them.
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