Sample Essay

The demographic variable based segmentation can be achieved by distribution the target market as per their age, gender, race, and education, family size, occupation, etc. factors relating to socio economic status of the customers can also be included in the demographic variables. The demographic segmentation is most basic form of segmentation for the target market which results in the target markets being disseminated as per their response to the demographic variables.

The geographic variable that are used for segmenting the target market into smaller constituents employ the classification of the market according to their location of relevance. The zip code, state, country, region as well as population and census statistics can be used to determine the different appropriate geographic variable based similarities between the markets. The similar response bearing individuals, and households in the market are grouped together to form the varying segments.

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