The marketing strategy for the company would be to target the local market only as they will be the ones the company would be catering to. 10-12 well places billboards as well as a regional newspaper and advertisements in the local television network would be part of the marketing strategy for the business. Leaflets and advisements in local business magazines and publishing’s will be launched to target the commuters coming from the business and the executive segments of the target market.
The pricing strategy employed by the company would be to follow the prices that are already being offered for similar route travel. This is because the company it is going to be focusing on the experience and the service rather than the pricing of the service to attract the target market.
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