The Body Shop is a business which has its operations in the UK as well as in diverse locations in the international market. This makes it very susceptible to the changes taking place in the external environment. The external environment for any business takes the form of the political, the economic, the social, the technological and the legal environment.
Changes in the political climate in the region of operations for The Body Shop can adversely affect the consumption climate and trend for the consumers. In a highly uncertain and risky political environment, the consumers would be more focused towards buying necessities rather than luxury products and the consumption of the products by The Body Shop by them would considerably decrease. A stable political climate however would aid in building policies and trade relations that would improve the product offering for offered to the customers. Moreover the customers would also be willing to purchase luxury products.
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