The increase in the economic indicators for the countries in the Middle East as well as the resultant overall economic progression has greatly contributed to the increase in the level of consumerism in the region. “The single most important measure of economic growth is, after all, the gross national product (GNP), the sum total of goods and services produced by a given society in a given year. It is a measure of the success of a consumer society, obviously, to consume.” (Robbins, 1998, pp. 209-210)
The increased economic activity and productivity in the region has called for more jobs to be filled thus raising the level of employment in the region. The increased employment level has led to an increase in the disposable income for the families and the people residing in the Middle Eastern countries. With people having more money and funds for leisure activities they tend to spend their money on shopping, retail spending as well as buying premium products.
 Robbins, R.H., “Global problems and the culture of capitalism”, Allyn and Bacon, 1998
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