The mission statement for the Starbucks Company depicts the Starbucks seeks to “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” (‘Starbucks Mission Statement’, Official Starbucks Company Website)
Additional to this the star bucks company has come up with six principles which aim at providing for the mission of the company. They state that “the following six guiding principles will help us measure the appropriateness of our decisions: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success.” (‘Starbucks Mission Statement’, Official Starbucks Company Website)
The company also has a separate environmental mission statement which focuses on attaining an providing for the leadership of the environment in the various aspects of the Starbucks business and operations around the world.
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